Presents a practical framework for strategically leveraging AI to boost sales, marketing and customer-centricity Showcases ...
اقرأ المزيدThis is a critical study of the changing relationship between media and marketing communications in the digital age. It examines ...
اقرأ المزيدFeaturing examples from a range of organizations including Coca-Cola and Mercedes-Benz, it shows how to create a strategy ...
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